This new (or, old) style took form like most other trends do, following the latest fashion. People, especially young women, are changing their style all the time. We are seeing a trend of more conservative, loose clothing that resembles what our grandmothers wore while visiting the coast, hence the term “coastal grandmother.” The phrase reminds us of relaxing days spent lounging by the water, crisp linen outfits, and farm-inspired homes. These granny chic homes are complementing the fluffy-sleeved clothes and ruffles in fashion that we can spot more and more often these days. Granny chic/Cottage core homes hold spaces that have depth and the warmth of accessories and layers of items in the house to create a warm inviting space.
Who is embracing this new style, you may ask? They are 30 to 50-year-olds who want to create homes like their grandmothers. They are yearning for the warmth and family values of past years. You don’t have to be a grandparent to live this new lifestyle. It is for anyone and everyone.